Right now I'm in the proess of watching Buffy the Vampire Slayer for the first time. When the show was being aired, I thought I was too cool for it. All the good word of mouth caught up with me and now I'm hooked!
For a few years, the talk has been that television is behaving more like film in the ancillary markets. According to the conventional thinking, it's because of DVD and the internet. That said, children's television has known this for eons. Can you imagine a saturday morning cartoon without the action figures? It's easy to inspire brand loyalty in your fanbase when you meet up with them once a week, or more.
From where I'm standing, it seems like many serial shows are successful just with the advertisements and syndication - shows like Lost and Heroes. Clealry, the cable networks get how this works, and they keep making money on product like Battlestar Galactica, The Sopranos, and others...
Does the internet really have that much to do with the television business model, aside from just being another revenue stream? Is advertisement really even at the core of the business model for a serial shows today?
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