Following people really is a great way to get people reading your tweets. Find someone who has the kinds of followers you want, and follow them.
Two things to keep in mind:
First, this makes your twitter homepage nigh unreadable. This technique is only good for the accounts you don't intend to read.
Second, it's a good idea to check the @mytwittername link on your homepage, even if you don't read the people you follow. Respond to a few of the @mytwitternames and retweets, because it makes your twitterfeed MUCH more personal and interesting.
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