A Repertory Film Company

In theater, companies survive in one of two ways.

On the one hand, a playwright might create something that attracts the right combination of financing, name cast, and audience interest to create a hit in one major city or another, at which point the company that owns the show takes it on tour, starts the process of merchandising and licensing rights to other industries, and generally exploits the art in every way possible. While there's a lot of money to be made through this process, and while it's created some of the most wildly successful entertainments of all time, it is highly speculative.

Being as risky as it is, the person backing the project gets most of the creative control - and just about all the profit. Why not? They're the ones with the most to lose. In theater, companies that support this kind of business are generally Broadway companies or touring companies.

On the other hand, there are the repertory companies. By working together to produce an ongoing series of productions, by cutting costs and establishing a personal relationship with their audience, a group of artists take the risk away from investors, and thus keep more of the financial and creative control. As the collective body of work grows, they build a reputation for excellence in a specialized genre. That reputation fuels the enthusiasm and growth of their audience, until the company itself can become a brand.

In theater, these brands are usually the ones that last.

In the past, creating a repertory community with the global connectivity to support a film company was impossible. Today, technology has made it more than possible... We believe it's the way original cinema will thrive in the age of new media.

If you'd like to meet us personally, we proudly invite you to join our community at www.8sidedforum.com. Welcome to the New Media!