Wednesday, February 10, 2010

Why are money and creativite integrity always in opposition?

THEY'RE NOT!
Money and creativity are not separate forces in film. In fact, money is a huge part of how people relate to one another. Those relationships are the most profound force in how your film turns out. Money is the most controllable, hands-on way one can hope to shape and model social dynamics. Why do you think it's such an important tool to those in power?

Building a business model that plays to my strengths reinforces my creative integrity. Instead of trying to find people who will force success out of my work on their terms, I allow my work to succeed on it's own terms.

Here's what really gets me about the notion that money and creativity are mutually exclusive forces:

If my actors and production personnel are attracted to the financial stablity I seek to provide them with, do they seek any truth in our work together? Frankly, I find the implication that they don't offensive - not just on my own behalf, but even more importantly because of what's implied about THEM. Those people are my family, and their creative integrity and passion is the most reliable, trustworthy, beautiful thing in my entire life.

At the same time, providing for their future sustains their trust. Part of my job is finding ways of using their efforts to generate the safety, security, and sustainability we need to take the leap, to pursue the highest creative risks and the most fun and challenging projects. That task is not only critically important, it is my sacred and proud duty.

Do not impune the creative integrity of my actors and crew without careful consideration, because I will defend it without hesitation or reserve. My family comes first.

Think about it. This is a team effort. You've got to look out for your team, and money is a great tool for doing that. Imagine having to trade movies directly for food! There was a time when that's how it was done. There was a lot less art back then, and artists were much hungrier.
If you don't like how financial decisions are being made in this industry, learn how to make better ones yourself. Learn to trust money as a tool. How else can you expect to have any?

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