As a corporate social media consultant, I managed all direct-to-consumer output for Unified Pictures from mid 2009 to mid 2010. My duties there included company blogging, production blogging on behalf of the animated film Noah’s Ark, maintaining numerous Twitter and Facebook accounts, designing Facebook games, building and maintaining a mailing list database and driving foot traffic toward Unified’s arthouse theatrical releases.
My filmmaking ambitions have challenged me to apply an even more aggressive approach to social media as a foundation for my business, building an audience for the independent modern fantasy film Sam Bailey. My supportive online community has enabled me to sign Oscar-Winning talent to our film, negotiate a platform theatrical release with arthouse cinemas, find representation for literally every member of the cast and crew and present investors with the most comprehensive business model for a film I’ve seen in over seven years of indie film finance. In addition, that online community is supporting our ensemble in other ways. We just launched a Kickstarter campaign to finance a web series and beat our fundraising goal by over 50%. That web series, in turn, continues to audience growth for our feature film projects.
As traditional branding methods become less and less effective, community-based marketing efforts are increasingly critical to the success of creators and creative endeavors. Both time-intensive and highly cost-effective, these efforts need to initiate during the first stages of a project's development, and at the beginning of an artist's career.
In exchange for taking that initiative, you gain access to the one thing every single person in Hollywood will pay for: A PERSONAL, DIRECT RELATIONSHIP WITH AN AUDIENCE.
Cultivating and serving that audience is the core value behind every step in your social media campaign, and the work you put into it will be precisely the work you have been training your whole life to do.
Whether you're looking for a consultant to help you strategize your social media approach, or you're looking for someone to personally undertake your marketing efforts, my rates are reasonable and negotiable.
For more information, please contact me at tennyson@8sidedfilms.com.
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